At IAB Custom Media, we pay close attention to emerging trends in the healthcare and life sciences sectors. We work with pharmaceutical companies, insurance firms, managed care and major healthcare providers such as hospitals, Medicare plans, physician groups and integrated delivery systems, as well as biotechnology firms, durable medical equipment suppliers and others. We know your industry, and know how to make your business work.

We consider our commitment to excellence, our devotion to our clients' business objectives and our attention to detail integral parts of our service. It is our belief that the best way to provide healthcare and biotech companies with exemplary service is to be their business partner. Our healthcare and biotech writers and editors are specialists in their fields. Everything we produced is edited by both subject-matter and marketing experts, meticulously reviewed by our proofreaders, and compliance reviewed for regulatory issues. Personalized service is a key. Whether you're looking to attract new clients, raise capital, or connect with partner organizations, our stable of experienced healthcare and life sciences writers, designers and communication professionals can help.

• White Papers and Case Studies: In healthcare, establishing thought leadership is key, and white papers and case studies are an excellent way to accomplish that. We work with you on every step, from drafting the outline, interviewing clients and experts, and creating graphics to writing and editing the final powerful paper.

• Strategic Communications: Our strategic public relations and marketing campaigns deliver competitive advantage for companies. Because we are former journalists, we can help you get your message out through the media. We can also provide effective direct-to-consumer campaigns.
  
  
• Customer Leverage Program: We help companies shine through valuable customer testimonials. We will mine corporate databases and qualify customer stories, interview customers, write case studies and secure media placements.
  
  
• Newsletter Production: If you want to reach out to current or potential customers, or simply communicate with employees or vendors, tap into the power of newsletters. In print or online, IAB Media creates newsletters that will engage your audience - and they won't end up in the recycling bin. We can also manage databases for print and online distribution.
  
  
• Integrated Marketing Program: Looking to change your existing print advertising campaign? Are you ready to change your product literature or upgrade your Web site? We can help.
  
  
• Investor Relations Material: Looking to raise new capital or reach out to existing investors? Well-written, top-quality investor presentations and marketing collateral can make the difference between success and failure.

Samples of our work:  UHP Healthcare Membership Kit
                              Cisco Health Care Technology Case Study
                              IQ Magazine White Paper: Automating Health Care